Imagination in VGA

While I have worked on several web projects for a variety of clients, I have also worked on several internal projects for Enlighten. As a new employee, I pushed for a re-evaluation of our existing IA software tools and practices. After researching available options, we adopted Axure RP, and I took the lead on developing procedures, creating templates, and writing documentation to support a whole new approach to our IA process at enlighten.

Check out our Internet User Experience 2009 conference presentation on the Axure adoption process.

Shortly after the site launched, I joined the team. My role involved maintenance and upgrades, including new games and features. This project was particularly interesting as the main audience was young children. As a result, we focused on the use of imagery and icons and minimal text.

Kao Brands is a holding company for a variety of woman’s consumer goods, including Ban, Jergens, and John Frieda. I designed wireframes and specifications for their corporate site redesign. This was the first project that I did with Axure RP, and it had a limited budget, so I had to make sure that I maximized my productivity while at the same time creating Axure templates that could be used in the future.

See Before and After screenshots.

This was a fairly small project, where I was tasked with creating a checkout process that was usable and increased checkout completion rates (we did not work on the rest of the site). I investigated a number of competing sites and researched e-commerce best practices. I then created wireframes and an interactive prototype to similate the full checkout. Analytics data showed a significant increase in the clickthrough rate after our updated checkout went live.

See Before and After screenshots.

This was my first site that used a Content Management System. I developed procedures to use Axure RP to document the CMS techical specifications as well as functional specifications. I also developed a working prototype to internally test an inportent survey with branching logic.

See Before and After screenshots.

I am currently working on a redesign of the Richmond American Homes site. More information will be posted when the project is complete.

I am currently working on a significant upgrade to the Hunter Douglas website iMagine tool. I am also responsible for general updates and maintenance.